{"id":8765,"date":"2019-05-31T02:26:23","date_gmt":"2019-05-31T02:26:23","guid":{"rendered":"http:\/\/queencitycebu.com\/?p=8765"},"modified":"2023-12-15T08:48:58","modified_gmt":"2023-12-15T08:48:58","slug":"cebu-delicacies-shamrock-and-titays","status":"publish","type":"post","link":"https:\/\/queencitycebu.com\/cebu-delicacies-shamrock-and-titays\/","title":{"rendered":"Cebu Delicacies: Shamrock and Titay’s"},"content":{"rendered":"
In 1907, the Frasco’s great-grand-mother\/ lola Titay baked these unique ring-shaped cookies called Rosquillos and sold them in her bakeshop. The name came from the Spanish word “rosca” that means ringlet. The unique shape and good taste of this simple dessert are what made Titay’s<\/strong> be one of the most famous delicacy makers for Cebuanos and other Visayans from one generation to the other.<\/p>\n <\/p>\n The bakery business was managed like any other small businesses in the old countryside of northern Cebu. Later on, in 1999, grandmother Corazon “Azon” Frasco inherited the business and during her time, more products were added such as pastries, biscuits, and bread. Mama Corazon brought rosquillos closer to the Cebuano market by distributing them in supermarkets and malls.<\/p>\n <\/p>\n <\/p>\n For quite some time the family was satisfied with the typical bake and sell. They didn’t really invest so much on marketing their brand. Then the business was passed on to Gerardo and Panfil Frasco – the third generation.<\/p>\n In 2013,\u00a0the fourth generation has laid out and reintroduced the brand not only to Cebuano market but to the whole nation. They began rebranding Titay’s as one of the top pasalubong choices in the country. They altered and modernized their packaging and their operations.<\/p>\n The Frasco family of Liloan has revamped their main branch into a caf\u00e9. This alteration came about as their way to adapt to the changing consumer habits – wherein they are willing to spend on quality products and experience.<\/p>\nTitay’s Reestablished<\/h4>\n