Titay’s Liloan Rosquillos & Delicacies Inc.
In 1907, the Frasco’s great-grand-mother/ lola Titay baked these unique ring-shaped cookies called Rosquillos and sold them in her bakeshop. The name came from the Spanish word “rosca” that means ringlet. The unique shape and good taste of this simple dessert are what made Titay’s be one of the most famous delicacy makers for Cebuanos and other Visayans from one generation to the other.
The bakery business was managed like any other small businesses in the old countryside of northern Cebu. Later on, in 1999, grandmother Corazon “Azon” Frasco inherited the business and during her time, more products were added such as pastries, biscuits, and bread. Mama Corazon brought rosquillos closer to the Cebuano market by distributing them in supermarkets and malls.
For quite some time the family was satisfied with the typical bake and sell. They didn’t really invest so much on marketing their brand. Then the business was passed on to Gerardo and Panfil Frasco – the third generation.
In 2013, the fourth generation has laid out and reintroduced the brand not only to Cebuano market but to the whole nation. They began rebranding Titay’s as one of the top pasalubong choices in the country. They altered and modernized their packaging and their operations.
The Frasco family of Liloan has revamped their main branch into a café. This alteration came about as their way to adapt to the changing consumer habits – wherein they are willing to spend on quality products and experience.
The simple bakeshop/ store used to only have six tables and could only cater to several guests at a time. The CEO of Titay’s Liloan Rosquillos and Delicacies Inc., Aljew Fernando Frasco said their family made the decision to transform the store into a café to cater to more guests.
Today, their cafe can now accommodate up to 45 customers and they’ve added additional products in their line of desserts and goodies. Titay’s now offers hot and cold beverages like juices and other pastries in their new café.
Their brand may have become famous for their round, scallop-edged, ring-shaped biscuit known as Rosquillos. However, over the years they have expanded and put out other delicacies such as otap, galletas del carmen, peñato, banana chips, polvoron, barquillos, bread, and pastries into the market.
Titay’s new look shows off a good mix of vintage and contemporary designs. The Frasco’s wished to preserve their brand’s rich history all while still being appealing to the modern-day consumers.
In Cebu, there are a total of three store locations for Titay’s but the products are also available inside the grocery stores and supermarkets in the malls, as well as on other distribution areas all over the country.
Shamrock Bakery and Restaurant Corporation
Whenever someone says the word “Otap”, I am pretty sure that Cebuanos would think directly of this name – Shamrock. For years and years, when we go visit our province in Borongan, Samar; I remember we’d always bring a lot of these Otaps to give out to our relatives and family friends.
Shamrock Bakery and Restaurant Corporation or more often known as Shamrock – is based in Cebu City with five branches and a good number of distributors and retailers across the country. They are famous and have become a household name in the country for their distinct traditional and freshly-baked Otap and other goodies for pasalubong.
Rooted from Pampanga in Central Luzon, the bakery business is a tribute to the Paras Family tree. The Paras family who established Shamrock moved and resided in the southwest of Cebu, in the town of Barili during the 1930s.
The first ever store of Shamrock was in the old Compania Maritima building in the waterfront area, near the Carbon market and the Cebu City Hall. The modest beginnings of this bakery business are firmly established from its rich history, dating as far back before the War Era. It was originally a union between an Irish businessman and Honoria Paras.
Following the WWII, Honoria Parias carried on with the business in 1945 and the Irish business-partner has already fled. Paras built a bakery at the former Capitol Hotel on Sikatuna Street, Cebu City.
Over time, the business moved to a location in the downtown area on Mabini Street alongside the Metropolitan Cathedral, across the old University of Southern Philippines (USP) Mabini Campus. Shamrock was located there until 1982, then the Archdiocese of Cebu advised the business to relocate. Due to the reason that the area was to be converted into a plaza – now known as Plaza Hamabar.
The bakery relocated to Minglanilla and a store was built on space just next to the Plaza Hamabar. In 2009, the store moved to the corner of Mabini and Manalili Streets – where it is situated until today. Their new store offer not only Shamrock baked goodies but also other famous Cebuano products so the customers can do a “one-stop shopping” for pasalubong products.
The Shamrock bakery has also continued to expand in Barili where it all started. A two-story complex that is now a famous bus stop-over for those traveling south of Cebu. They also have extended restaurant operations, rentable spaces around and a small pension on the second level for travelers with business in the area.
It’s amazing to learn that Shamrock bakery products have gone beyond our borders and has reached Filipinos around the globe. It’s a good thing for them to have a little taste of home through these Cebu delicacies and baked goodies.